Pure Heart Top

Sizing Chart

Our goal is to make online shopping as easy as possible! One of the ways we do this is by measuring each item that comes in and posting those measurements on the product page (This does not include preorder items as we do not have samples in-stock to measure). Since we carry a variety of unique, boutique brands, this gives you a better idea of fit than a generic size chart.

Tops & Dresses are measured armpit-to-armpit (unless otherwise noted) for bust & shoulder-to-hem for length.

Bottoms are measured for the waist (all the way around), rise, & inseam.

QUICK TIP: Take a favorite fitting top, lay it flat, & measure it armpit to armpit. This will be a helpful tool when deciding on the correct size to purchase from our app/website.

*Please note: We carry a variety of unique boutique brands so sizing can vary from brand to brand. We measure every style and list those measurements in the product description. We recommend going by measurements first to help determine sizing and using the suggested size chart as a secondary reference. Lay your favorite fitting top flat and measure armpit to armpit to figure out your measurement. We do our best to give as much information as possible, but we can never 100% guarantee the fit of any item as everyone is different and has different fit preferences. We also provide fit videos on our mobile app for more sizing help.